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Responsible Hosting

We promote responsible drinking by evolving our business and marketing activities, taking action on harmful drinking and engaging with our stakeholders for real change.

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Consumer information

As a consumer centric business, we are committed to providing enhanced information about our products both on-pack and digitally. 

In 2022, we announced the launch of an e-label system which facilitates access to product information via a QR code. 

Once scanned, consumers are directed to a platform where they can access information related to ingredients and nutritional profile, the health risks associated with the consumption of alcohol and responsible drinking. 

Detailed ingredient and nutritional information is also available on individual brand websites. See Jameson website here.    

Responsible Marketing

We are committed to ensuring that all marketing campaigns do not appeal to minors and are crafted with a due sense of ethics and social responsibility.   

All of our advertising and marketing activities comply with the Pernod Ricard Code for Commercial Communications and, where applicable, other local laws and guidelines. 

You can read the Pernod Ricard Code for Commercial Communications here. 

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Fighting Alcohol Misuse

We recognize that the misuse of alcohol can have serious consequences, both for individuals and society as a whole. We are committed to playing our part in tackling alcohol misuse. 

In Ireland, we support the work DrinkAware. For more information on their activities and to access useful materials and resources, please click here.