Jameson Launches One And A Half Million Digitally Connected Bottles In Ireland

Published March 4, 2020

Introducing Jameson Connects: The innovative new digital platform that connects fans to Ireland’s leading whiskey brand

Today, Jameson Irish Whiskey unveils Jameson Connects, the new immersive digital platform, that allows fans to get more from their bottle and get closer to the brand. Using innovative Near Field Communication (NFC) technology in the bottle cap, the Jameson Connects community is now open, giving access to unique events, incredible experiences, exclusive content and more.

The platform will see a range of experiences completely unique to the Jameson Connects programme and tailored to the community, all changing on a monthly basis. This will include gigs, competitions for money-can’t-buy trips, complimentary distillery tours, drinks from across the Jameson family, one-of-a-kind experiences, and platform-exclusive content that goes above and beyond.

To mark the launch of the first ‘Tap the Cap’ digital platform in Ireland, Jameson is providing all users who register in March with a complimentary ticket to their flagship tour in either Jameson Distillery Bow St., Dublin or Jameson Distillery Midleton, Cork. Additionally, on April 9th, Jameson will host The Scratch, Mango X MathMan, and Loah in Jameson Distillery Bow St., and Jameson Connects users will have exclusive access to the gig, with the opportunity to win tickets to the event through the platform.

Much like a lot of Jameson’s whiskey innovations over the years (240 to be exact), Jameson Connects is a first in the Irish market, with thousands of Jameson Connects bottles already on shelves. By simply tapping the cap with their NFC-enabled smartphones, Jameson fans will be able to digitally connect and register for unique experiences, incredible events and exclusive content, getting more from their bottle. Through the launch phase, consumers will also be invited to join the community via social media, and can register without tapping the cap.

Fiona Curtin, Global Communications and Planning Director for Jameson comments, “Jameson has been connecting people for years and Jameson Connects is the next step in the evolution of our community. We want to bring Jameson drinkers together, while supporting some of the phenomenal talents and creatives emerging in Ireland today and we believe this is the perfect platform to do this. This process is really simple; join by tapping your NFC enabled smartphone on the Jameson bottle cap, then register and enjoy what comes your way. We look forward to the welcoming everyone to our Jameson Connects community.”

To find out more follow @JamesonWhiskey, follow #JamesonConnects or head to the website jame.sn/connects