The landmark position is underpinned by robust growth and a coveted spot in IMPACT’s Hot Brands list for the drink’s industry’s fastest-growing premium spirits in the USA
Jameson now sells more than any Scotch whisky bar Johnnie Walker
Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has entered the top 10 of IMPACT magazine’s annual ‘Top 100 Premium Spirits Brands Worldwide’ list for the first time ever, after increasing sales 10% to a record 7.5m nine-litre cases in 2018. In addition, Jameson scored its 18th consecutive year on the title’s ‘Hot Brands’ in the USA list, delivering 9% growth in the market as an established brand over the same period.
Entering the top 10 marks a milestone for the brand, which has added more than 2.5m cases and risen five places in the list over as many years according to IMPACT Databank, which publishes the report each year in collaboration with the international drinks trade media magazine. Up from 11th place in 2018’s list, Jameson sits alongside Jägermeister in ninth and tenth place in the list, each reporting volume sales of 7.5m nine-litre cases.
Jameson is one of only two premium spirits brands in the top 10 to achieve ‘Hot Brand’ status – a curated list of brands that each sell a minimum of 200,000 cases in the USA and fulfil at least one of four sophisticated measurement methods designed by IMPACT*.
Commenting on the report, Conor McQuaid, Chairman and CEO of Irish Distillers, said: “Jameson has been driving the growth of the category for the past 29 years and continues to lead the Irish whiskey renaissance around the world. The release of IMPACT magazine’s Top 100 and Hot Brands lists this year highlights the fact that Jameson now sells more than any Scotch whisky bar Johnnie Walker – further affirming the growing role and importance of Jameson and Irish whiskey on the global spirits stage.
“Jameson is going from strength to strength as whiskey drinkers seek out the smooth taste, approachability and Irish personality of Jameson. In the six months to the end of December 2018, Jameson grew value (+8%) with all regions contributing to this success. Standout regions where we expect future growth to come from included Sub-Saharan Africa, which saw 40% growth (excluding South Africa), and Asia, where India saw 50% growth.
“In addition to the brand reporting double- or triple-digit growth in more than 70 markets across the world, we are also increasingly seeing our super-premium Jameson Black Barrel and Jameson Caskmates whiskeys being selected as the category develops.”
*To qualify as an IMPACT ‘Hot Brand’ spirits brands must have a minimum volume of 200,000 cases, and also represent at least one of the following: 1) an established brand with double-digit growth in each of the past three years; 2) an established brand with at least 15% growth in 2018; 3) one of the U.S. market’s top 10 spirits brands with at least 5% growth in 2018 and at least 15% aggregate growth since 2015; or 4) a significant new product.
Notes to the editor:
About Irish Distillers
Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 29 years of consecutive growth and hitting sales of 7.3m cases in 2017/18. Our brands are exported to 130+ markets, with over 80 of those experiencing double- or triple-digit growth.
Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.
We employ over 600 people across our operations in Cork and Dublin.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €8,987 million in FY18. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,900 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.