Jameson Distillery Bow St. named World’s Leading Distillery Tour for the third year in a row

Bow St. beat competition from Macallan, Hennessy, Jack Daniels and Jose Cuervo at 2020 World Travel Awards to take home prestigious award at ‘Oscars of the travel industry’

Dublin, 27 November 2020: Jameson Distillery Bow St. has been named the World’s Leading Distillery Tour at the World Travel Awards (WTA) for the third year in a row. The awards acknowledge, reward and celebrate excellence in global travel and tourism and the win further strengthens Bow St.’s position as a leader in tourism, globally.

The 27th World Travel Awards Grand Final Gala Ceremony took place virtually this year. The ceremony marks the final of the WTA Grand Tour 2020, an annual search for the finest travel and tourism organisations in the world, where the winners of WTA’s six regional ceremonies go head-to-head for the coveted world titles. Having been awarded Europe’s Leading Distillery Tour earlier this month, Jameson Distillery Bow St. competed against an impressive finalist list from around the world that included Macallan, Hennessy, Jack Daniels and Jose Cuervo.

Greg Hughes, Managing Director, Jameson Brand Homes at Irish Distillers said: “We are extremely honoured to be awarded this very special accolade, which is voted for by travel and tourism professionals, and consumers worldwide. To win three years in a row is incredible and, given the impact of the Covid-19 pandemic, and the disruption that the travel and tourism industries have faced globally, this award is particularly special this year.”

“This award honours and recognises our commitment to excellence at the spiritual home of Jameson and is an acknowledgement of the incredible work of our team at Bow St., who provide every visitor with an unforgettable and unique experience – in-person, and now, virtually. I would like to take this opportunity to thank them for their continued passion, dedication, hard-work and creativity, especially as we navigate these more difficult times together, as a team.”

The doors of Jameson Distillery Bow St. have been open for over two centuries, with millions of people crossing the threshold over the years. While in-person distillery tours are closed in line with Government recommendations, Bow St continues to welcome Jameson fans in new and unique ways.

This December, the Terrace at Jameson Distillery Bow St will open to offer winter warmers and bites in a safe and festive environment.

The home of Jameson has also begun offering a range of interactive, fun and immersive virtual experiences from the comfort of home. From cocktail making classes to whiskey tastings perfect for teambuilding or Christmas parties, Jameson provides kits, know-how and of course, whiskey, to create a memorable at-home experience.   

To give something back to all consumers, Jameson fans can now take a sneak-peek inside the World’s Leading Distillery Tour at Jameson Distillery Bow St. Learn about the story, process and taste of Jameson through Jameson 360, accessible to everyone on the Jameson website free of charge.

Finally, from the world’s best loved Irish whiskeys to personalised bottles, cocktail kits, hip flasks and glasses, Jameson has a range of Christmas gifting ideas online and in store at Jameson Distillery Bow St, and Jameson Distillery Midleton.

Virtual experience booking enquiries: virtual@jamesonwhiskey.com.

Virtual 360 experience: https://www.jamesonwhiskey.com/en-EN/visit-us/virtual-360-experience  

Shop online: www.jamesonwhiskey.com