Jameson Celebrates The Flavour Of The Wild Coastline Of Ireland With New Bitters

Published March 28, 2018

– From the shores of County Sligo, Jameson Wild Seaweed Bitters is set to inspire top mixologists around the world with an authentic taste of the Irish coastline

29 MARCH 2018 – Jameson Irish whiskey, which is produced by Irish Distillers in Midleton Distillery, Co Cork, has today unveiled Jameson Wild Seaweed Bitters. A true celebration of Irish ingredients, the bitters showcase wild dillisk seaweed, which has been carefully hand-harvested from Long Rock, County Sligo, and dried naturally on the shores of the Wild Atlantic Way by Damian Melvin, a second-generation seaweed harvester. The innovative cocktail ingredient is the second release in the Jameson Bitters range, which was first launched with Jameson Wild Sloe Berry Bitters in 2015 to inspire bartenders to experiment with Jameson in new and exciting ways.
Developed by Dave Quinn, Master of Whiskey Science at Irish Distillers, Jameson Wild Seaweed Bitters is a highly concentrated infusion of Jameson Irish whiskey, a variety of herbs including cinchona, wormwood, ginseng and gentian and wild dillisk seaweed. The result is an offering of rich, intense and well-balanced bitters, bottled at 46% ABV, that invoke aromas and flavours of the rugged Irish seashore.

Brendan Buckley, Strategy, Insights, Innovation & Prestige Whiskeys Director in Irish Distillers said: It’s no secret that part of Jameson’s success in the US and around the world has been down to strong brand advocacy among the world’s best bartenders, and we are committed to developing exciting new concepts that ignite the creativity of these industry leaders. Since launching our Jameson Bitters project back in 2015, the feedback from the global on-trade has been fantastic so we cannot wait to see how bartenders around the world interpret the flavour of the Irish coastline in their creations using Jameson Wild Seaweed Bitters, the first seaweed bitters in the market.
Jameson Wild Seaweed Bitters will be available to buy from Jameson Distillery Bow St in Dublin, the Jameson Distillery Midleton and online at www.jamesonwhiskey.com.

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Notes to Editors
Jameson Bitters Wild Seaweed Bitter Tasting Notes

  • Colour: Rich dark brown with reddish colour tones
  • Aroma: Intense, pungent, fresh sea air, seashore, seashells and dillisk seaweed top notes. Earthy, bitter-spicy undertones of ginseng root, followed by bitter, absinthe characteristics of wormwood, bitter gentian root and dry cinchona bark on nose. The seaweed & bitters are married with the grainy, fruity, floral, nutty and vanilla woodiness of Jameson Irish Whiskey
  • Taste: Strong, intense, earthy seaweed aromatics on taste. Dry and bitter taste of wormwood, ginseng, gentian and cinchona. Well balanced with bitters, smooth Jameson Irish Whiskey and hints of oily seaweed on finish.
  • Aftertaste: Dry & lingering aftertaste

About Irish Distillers
Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 28 years of consecutive growth and hitting sales of 6.5m cases in 2017. Our brands are exported to 130+ markets, with over 71 of those experiencing double- or triple-digit growth.
Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over 250m to double our production and bottling capacity to meet global demand for our products.
We employ over 600 people across our operations in Cork and Dublin.

About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of 9, 010 million in 2016/17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,500 people and operates through a decentralised organisation, with 6 Brand Companies and 86 Market Companies established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. www.pernod-ricard.com