Introducing Barrel Club Midleton Distillery

Cork, 14 June 2021: Midleton Distillery in Co. Cork is the beating heart of Irish whiskey, home to some of the world’s most well-known and successful Irish whiskeys, including Jameson, Powers, Redbreast, Midleton Very Rare, the Spot family and Method and Madness. And now, for the first time, the magic of Midleton will be delivered to homes across Ireland with the launch of Barrel Club Midleton Distillery – a new whiskey club that connects members to the whiskeys and people from Midleton Distillery.

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Each member will receive a welcome gift box containing a specially personalised Distillery Edition bottle, tasting glasses and journal. Then, each quarter a limited-edition whiskey consignment including a 700ml bottle along with three 50ml samples will be delivered; each themed and handpicked by Master Distiller Kevin O’Gorman and his team at Midleton Distillery.

Commenting on the launch, Kevin O’Gorman said: “Midleton Distillery has been at the forefront of Irish whiskey since 1825, thanks to generations of talented, enthusiastic, and innovative people. Passion and dedication to the craft, along with an unfailing ambition to share our whiskeys with the world, is at the core of everything we do at Midleton Distillery. I am delighted to share the magic and charm of Midleton Distillery with people across Ireland through our new and exclusive Barrel Club Midleton Distillery.”

“We look forward to welcoming members to our new community where we will discuss, taste and enjoy what Midleton Distillery has to offer, together,” he added.

Each membership will also include exclusive access to distillery whiskey education, virtual tastings and rare finds as well as a ticket to an in-person experience – a Behind The Scenes tour at Midleton Distillery or a whiskey blending class at Jameson Distillery Bow Street.

Only 500 memberships will be made available initially, launching in Ireland on June14th, 2021, on www.barrelclubmidletondistillery.com. Annual membership retails at €499, including shipping within Republic of Ireland.

The club is available to people in Ireland to begin with, however, there are ambitions to grow the community in Europe in time.

ENDS

For more information, please contact Deirdre Connolly, deirdre.connolly@edelman.com

About Irish Distillers

Irish Distillers is one of Ireland’s leading suppliers of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s bestselling Irish whiskey, experiencing 30 years of consecutive growth and hitting sales of 8m cases in 2019. Our brands are exported to 130+ markets, with over 70 of those experiencing double or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin.

About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.