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Press Releases

Irish Distillers appoints Andrew Dickey as Brand Education and Advocacy Manager

October 10, 2023

Irish Distillers, producer of some of the world’s most well-known and successful Irish whiskeys, has appointed Andrew Dickey as Brand Education and Advocacy Team Manager.

In his new role, Andrew will be responsible for the promotion of Irish Distillers’ prestige portfolio to wholesale, on trade, off trade, whiskey societies and whiskey enthusiasts.

Andrew will play a pivotal role developing both Irish Distillers’ Irish whiskey and broader spirits education and advocacy programme for the on-trade and retail channels. He will lead and manage the team of spirits ambassadors who will work with customers and influencers across the Island of Ireland.

Andrew joined Irish Distillers as brand specialist in 2018, having previously spent over ten years’ working in the bar trade. In his previous role as Brand Specialist, Andrew was responsible for educating bartenders and consumers who were looking to upskill and enhance their cocktails, spirits and trends knowledge and talents, while also providing on-trade consultancy.

Andrew established Irish Distillers’ bartender training facility, Scully’s, in Dublin in 2019, widely regarded as one of the best in the country.

Commenting on the appointment, Claire Tolan, Managing Director, Irish Distillers Ireland said:

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We are delighted to announce the appointment of Andrew as Brand Education & Advocacy Team Manager. Andrew joined the Irish Distillers family in 2018 and since then he has made a significant contribution to the business, educating and training bartenders about our portfolio of white spirits including Absolut, Beefeater, Havana Club and Altos. The role of Brand Education and Advocacy Team Manager is a special one and we know that Andrew will bring his passion and enthusiasm to our prestige Irish whiskey education and influencer programmes.


Commenting on the appointment, Andrew Dickey said:

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I am truly honoured to take on this role. This is a once-in-a-lifetime job, and I am incredibly excited to have been given this opportunity by Irish Distillers and look forward to educating more people about our portfolio of Irish whiskey.