Biola Wyrwas is Senior Brand Manager based in our International Marketing and is responsible for driving Global Strategy and activation for Jameson Black Barrel. Here, she discusses the projects she has worked on and what she enjoys most about working here at Irish Distillers
Tell us about your job here at Irish Distillers
I am a Global Senior Brand Manager on Jameson Black Barrel and RTD’s on the International Marketing Team, responsible for driving Global Strategy and Activation for Jameson Black Barrel and elevating its brand image.
What’s it like working on a Global Brand out of Ireland?
It is a dynamic department that gives me a great opportunity to engage with international markets on a daily basis despite being based in one country. Jameson is on fire globally, which means the team can be highly creative and positively challenged.
What do you enjoy most about your job?
I love the international aspect of my role and ability to look at brand strategy that is fully global, while also adapting where required to fit market nuances. Working on new marketing campaigns that sustain the brand momentum and build brand equity with multiple teams across the world is really engaging and rewarding.
What’s the most interesting project you’ve had the opportunity to work on and why?
I absolutely loved working on developing the limited edition release of Jameson Black Barrel Proof. This allowed me to work cross functionally with range of teams, from our liquid development team, to our production team on new bottles and packaging, to our wonderful design agencies on label design. It is always very special to see a product come to life from concept to physical bottle on shelf, and even more rewarding when it sells out super-fast with great reviews.
How would you describe Irish Distillers to someone interested in joining?
Irish Distillers is like family with a very open culture, where you can feel comfortable to be yourself and enjoy your time at work too. It is a fast paced environment where everyone is very passionate about the success of our portfolio brand success. The company is respectful to personal commitments and in my case, flexible when it comes to balancing parenthood and work.
Learn more about working with Irish Distillers HERE
