JAMESON COLD BREW SET TO REFRESH
IRISH WHISKEY AND COFFEE
Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, is set to pilot a new and innovative take on the classic combination of Irish whiskey and coffee; Jameson Cold Brew. Jameson Cold Brew will be trialled in limited quantities from September 2018 in response to the growing global appetite for Irish whiskey, quality coffee and coffee-driven cocktails such as the espresso martini.
Jameson Cold Brew is a combination of triple-distilled Jameson Irish Whiskey and refreshing cold brew coffee extract, crafted from the finest, 100% Fairtrade arabica beans from Colombia and Brazil. The result is a smooth, new Irish whiskey experience, with a bold coffee taste balanced with charred wood on the palate and a warming mouthfeel on the finish.
Underpinning the long-standing association between Jameson and coffee, Jameson Cold Brew is best served over ice or in a coffee cocktail such as the Jameson Cold Brew martini or the Jameson Cold-Fashioned. The pilot innovation is set to inspire bartenders and appeal to lovers of whiskey, coffee and food with a new Jameson experience that can be enjoyed from day to night.
Jameson Cold Brew is set to tap into the rise in popularity of both Irish whiskey and coffee culture in key cities around the world, typified by all-day coffee shops that cater for both a daytime caffeine fix and evening cocktail experience. Bottled at 35% ABV, the new release will debut in Dublin’s Jameson Distillery Bow St, and Dublin Airport from September 2018 at an RRP €28.50.
Brendan Buckley, Strategy, Innovation and Prestige Director at Irish Distillers, commented: “Over the past 10 years, we have seen the continued rise in popularity of both Irish whiskey and craft coffee culture, and while the two are no strangers in the glass we wanted to modernise this iconic duo. Jameson Cold Brew combines the best of both worlds in a new and refreshing way and we are confident that Irish whiskey and coffee fans alike will enjoy the taste experience it offers.”
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Notes to Editors
Jameson Cold Brew tasting notes:
Appearance: Rich dark brown
Aroma: Intense rich coffee bean aromatics combined with the vanilla nuttiness of Jameson
Taste: Distinctive, bold and natural with refreshing coffee impact followed by charred wood from the pot still whiskey contribution on the palate. Full-bodied, smooth and warming mouthfeel
About Irish Distillers
Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 28 years of consecutive growth and hitting sales of 7.3m cases in 2018. Our brands are exported to 130+ markets, with over 80 of those experiencing double- or triple-digit growth.
Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products.
We employ over 600 people across our operations in Cork and Dublin.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 9, 010 million in 2016/17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. www.pernod-ricard.com