Irish Distillers and Sponsorship

At Irish Distillers sponsorship forms and integral part of the marketing mix for all our brands. It provides an effective mechanism for communicating with our consumers and allows us to talk to them and engage with them in an informal way about their passions and the aspects of their lifestyles which truly interest them.

Our range of sponsorships is equally as diverse as the range of brands we own. From the Jameson Dublin International Film Festival and the Powers Whiskey Irish Grand National to the Cork Dry Gin Sailor of the Year, the West Coast Cooler Glamour Events and the Jacobs Creek Restaurant Awards.

The personalities of our brands are reflected in each of these sponsorships and allow us to create an interactive brand experience for our consumers.