ABSOLUT is the world’s leading brand of Premium vodka. Since its launch in 1979, ABSOLUT VODKA has achieved significant worldwide sales growth. It is made exclusively from natural ingredients, and unlike other vodkas, it doesn’t contain any added sugar. In fact ABSOLUT is as pure as vodka can be. Still, that purity has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.