• Acquisition of Mitchelstown brewery ensures long-term beer supply to sustain the continued global growth of Jameson Caskmates
  • Deal will also see continued innovation for Eight Degrees Brewing portfolio of craft beers

Friday, May 11th, 2018 – Irish Distillers, Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys, has today announced that it has completed a deal to acquire Eight Degrees Brewing. The deal will see Eight Degrees Brewing providing a long-term beer supply to support the continued global growth of Jameson Caskmates while also supporting Eight Degrees Brewing’s continued innovation and experimentation in the craft beer sector.

Jameson is one of Ireland’s most recognised brands worldwide, enjoying almost 30 years of exponential growth with 6.5 million cases sold last year, up from 500,000 cases during the mid-90s. The launch of Jameson Caskmates in 2014 has been the latest successful innovation for the leading Irish whiskey brand. Jameson Caskmates is made by finishing Jameson Irish whiskey in craft beer-seasoned barrels.

Tommy Keane, Production Director for Irish Distillers commented: “Jameson, which has been driving the growth of the Irish whiskey category for the past 28 years, continues to thrive and is now in double or triple digit growth in 80 markets across the world. This global growth has been driven by the hard work and dedication of our team in Midleton who have tirelessly pursued new ways to innovate and grow the category. One of our most successful innovations has undoubtedly been the introduction of Jameson Caskmates. Following a successful pilot test in the Irish market in 2014, Jameson Caskmates has had exceptional success since its launch, selling almost 200,000 cases into more than 40 markets last year. With this success comes a need to plan for the future and that’s what led to this exciting deal with Cam and Scott in Eight Degrees Brewing. We’re looking forward to working with their team to continue to grow Jameson Caskmates on the world stage from Midleton and Mitchelstown.”

Commenting on the deal, Scott Baigent and Cam Wallace, owners and founders of Eight Degrees Brewing said: “We’re very excited about this deal with Irish Distillers. When we set up Eight Degrees Brewing in Mitchelstown in 2010 we wanted to brew naturally adventurous, great tasting beers that were more exciting and innovative than anything else in the market. Becoming part of the Irish Distillers family means that we have the long-term capabilities to continue on this mission as well as being part of the very exciting Jameson Caskmates story. We’re looking forward to working with Tommy and the team in Midleton while continuing to create new and exciting beers for our customers.”

ENDS

For further information, contact:

Deirdre Connolly/Martyn Rosney

Edelman

01 6789 333

085 244 9804/085 728 2151/

irishdistillers@edelman.com

About Irish Distillers

Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 28 years of consecutive growth and hitting sales of 6.5m cases in 2017. Our brands are exported to 130+ markets, with over 71 of those experiencing double- or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin.

About Eight Degrees Brewing

Eight Degrees Brewing is an award winning Irish microbrewery renowned for its innovation and experimentation. Established in 2010 at the foot of the majestic Galtee Mountains by Kiwi Scott Baigent and Aussie Cam Wallace, the duo launched their first beer – Howling Gale Irish Pale Ale – in 2011. Eight Degrees now has a staff of 10 and is passionate about producing exciting and adventurous beers using only natural ingredients. The core range includes Bohemian Pilsner Lager, Howling Gale Irish Pale Ale, Sunburnt Irish Red Ale and Knockmealdown Irish Stout, alongside a consistently inventive portfolio of limited release beers.