Ray Dempsey, General Manager of the Jameson Distillery in Smithfield, talks about the €11m redevelopment of the site.
As the global Irish whiskey renaissance continues apace, Ireland attracts over 600,000 Irish whiskey tourists annually to learn about this time-honoured craft. Irish whiskey has a great story to tell – a story of authenticity, heritage, and revival – and our distilleries are a perfect way to showcase to tourists all that our island has to offer. The growing success of Irish whiskey internationally means Ireland has the potential to compete with Scotland and Kentucky to become the world’s number one whiskey tourism destination.
At Irish Distillers, we’re committed to sharing the Irish whiskey story with whiskey lovers the world over and our brand homes at Smithfield and Midleton are an integral part of realising that vision.
It’s all hands on deck in Smithfield at the moment as work continues on an exciting €11 million redevelopment of the Old Jameson Distillery. Since its inception in 1997, we have welcomed more than 4 million whiskey lovers from 50 countries, visiting Bow Street for a journey through the time-honoured tradition of Irish whiskey.
Now closed since last September to facilitate an ambitious construction project, the new look Jameson brand home will reopen in early March as we begin a new era at this iconic location. When we next open our doors, you’re going to see what makes our whiskey loved the world over, with live immersive experiences delivered with the personal touch, helping to bring this story to life. We’ll have something for everyone regardless of their knowledge of Irish whiskey, with tailored experiences including the Whiskey Makers and Whiskey Shakers as well as the broader Bow Street Experience.
The Old Jameson Distillery will be relaunched as the ‘Jameson Distillery Bow Street’, continuing its role as a mecca for Irish whiskey tourists and supporting the Irish Whiskey Tourism Strategy target to treble tourist visitor numbers to 1.9 million visitors by 2025.
We are delighted to have enlisted the world’s best ‘experience designers’, BRC Arts, to support us on this project and complimented that with a 100 percent Irish contracting team who are working tirelessly to create a next generation brand experience.
This investment marks an important moment in the history of Jameson in Ireland. We’ve grown up on Bow Street, in the heart of Smithfield, and we’ve always felt privileged to share our home with the world. Now as we look forward to our next chapter in this thriving community, we are eager to welcome back our Smithfield neighbours, as well as friends old and new from Ireland and further afield, to remind them once again of the rich heritage that sits at the heart of the world’s number one selling Irish whiskey. Stay tuned!
Ray Dempsey is the General Manager of the Jameson Distillery and has been sharing the Irish whiskey story with Irish whiskey tourists since the brand home first opened its doors in 1997.